Nokia is trying to get consumer exited of their new Lumia product line running on Windows Phone with "The Amazing Everyday" marketing campaign. This massive campaign is trying to drive demand for the product by making these consumers lust for the Lumia devices. "We are paying obsessive attention to the target market, which is 25-year olds" said Steven Overman, Vice President for Marketing Creation at Nokia. "They need to discover things for themselves. They are brand savvy and loyal. And we need to engage them in their hearts and hands."

Now here is a cool video of our future, if Microsoft would have its way. Those translating glasses could be really handy. If only augmented reality could be added to the lenses. This way we could avoid those nasty mobile cuts due to handling razor thin mobile devices. But the most important fact in this video is that fact that none of us will be fat. How cool is that?! And no, this is not because of some draconian Microsoft imposed "eat only parsley" diets, but we are talking about some highly nutritious diets with plenty of palatable carbohydrates. Although, I do find the lack of any visible meat products in the kitchen, where no one has evidently ever cooked anything, rather worrisome.

Sourse: Microsoft Office Videos

Should Research In Motion (RIM) change its BlackBerry line by using Windows Phone in them? Well according to Galen Gruman from InfoWorld they should. In his "How RIM can save BlackBerry: Adopt Windows Phone" article he thinks "RIM should modernize the BlackBerry where it stands out and is beloved: with messaging". He points out that Microsoft's Windows Phone 7 is all about modern mobile messaging. "If RIM could port its BlackBerry Enterprise Server (BES) security APIs to Windows Phone 7 and clean up some of the UI misfires in Windows Phone 7 (unreadable message text, for example)," he adds "it would have a compelling messaging device with a much more intuitive UI that would appeal to both its traditional older-adult users and the socially cantered young users."

If that wasn't enough Galen Gruman even suggested that "If RIM can't bring itself to do that, maybe Nokia should buy RIM and do the security and usability modifications to Windows Phone 7 to gain the high security capabilities so beloved by CSOs, then use the BlackBerry brand for these modern messagers". Rather bold statements, I would say, but whether you agree or not with his view, the article surely is an interesting read. Follow the source to read more.

Source: InfoWorld

First we heard that Nokia Drive and Maps are included with Nokia Lumia 800 and 710 and now this. Sports Tracker is coming to Windows Phone too. It's to only reason I keep using my Nokia E7. I just can't live without Sports Tracker! Or, to be more precise, if it wasn't for Sports Tracker giving those nice statistics and keeping track how many calories I burned, I wouldn't bother to exercise at all and that would make my doctor rather upset.

Sports Tracker came originally form Nokia Beta Labs for Nokia's Symbian devices, but currently it's independent company. It has been available for iOS and Android for a while. They also announced recently that it should be available for Nokia N9 in November. Now it seems that it's coming about the same time to Windows Phone too. Great news!

Source: Engadget

If you appreciate having a good navigation application in your smartphone, you will be happy to know that Nokia Drive and Nokia Map are included in the new Nokia Lumia 800 and Lumia 710 Windows Phone 7.5 Mango smartphones. The Drive and Map app seem very similar to the MeeGo version found in the Nokia N9 and that is a good thing. I've used it quite a lot, mostly on my Nokia N950, and it really does work great. From someone who uses satnavs extensively, I found that Nokia's navigation apps are amongst the best, if not the best.

According to Nokia Conversations, the Nokia N9 will get a firmware update during the fourth quarter of 2011. It will likely include some of the 3,500 improvements coming to the N9. Nokia Conversations reveals that the upcoming update includes usability improvements, like music controls keys from the lock screen or closing apps by swiping them down by default, features that are already included in the latest PR1.1 firmware of the Nokia N950. However, in the upcoming update for the N9, NFC tag reading is also added. The N950 does not have NFC. Nokia Support has also posted has also posted the above helpful YouTube video on how to update the software in the N9.

UPDATE (08/11/2011): Nokia N9 20.2011.40-4 firmware update available now 

Source: Nokia Conversations

New newly released Nokia Lumia 800 and Nokia Lumia 710 have received positive feedback from various sources, but no immediate effect is expected in Nokia's smartphone market share. "I am confident they will help stabilise the situation", according to Carolina Milanesi, Research VP in Gartner's Mobile Devices, "more devices are needed for 2012 and a wider availability to significantly improve the market share". She believes that Nokia's Lumia smartphones will be able to compete with Android smartphones, since Android users are usually less loyal to the brand compared to iPhone users.

Nokia Lumia 800 and Lumia 710 "are great devices and the technical specifications are good", said Francisco Jeronimo, Research Manager of IDC EMEA, "but the problem is the OS, which has a low market share and it's not that well known". He was, however, surprised of the low €270 price of the Lumia 710. According to him, it will make it the cheapest Windows Phone smartphone with a 1.4 Ghz CPU. "Nokia is entering to these markets very aggressively, but Android and iPhone smartphones are better known. Therefore it will take time to increase the market share."

Interestingly, Francisco Jeronimo predicts that Nokia will benefit when HTC, LG and Samsung will release more smartphones with Windows Phone. He believes that it will increase consumer interest in Windows Phone ecosystem.

Source: Tietokone

Nokia has announced today a new colour for the Nokia N9. The white coloured Nokia N9 will be available during the fourth quarter of 2011, starting with the 64GB version. According to Frank Zillikens, the head of product marketing for Nokia N9, the reason for the late arrival is because "the manufacturing process for beautiful white products is quite complex and we wanted to make sure we deliver the best possible quality for our consumers." Unlike the other colour options, the white Nokia N9 sports a glossy finish.

Source: Nokia Conversations

Today, at Nokia World 2011, the new Nokia Windows Phone devices were announced. Namely the Nokia Lumia 800 and the Nokia Lumia 710. The Lumia 800 is based on the same machined unibody as the Nokia N9, while the Lumia 710 is more traditional in design. Specs wise the major differences seem to be the camera, 8 megapixels with a Carl Zeiss lens in the Lumia 800 and a 5 megapixel one in the Lumia 710. While both have a 3.7" size display, in Lumia 800 it's a ClearBlack AMOLED and in the Lumia 710 it's a ClearBlack TFT. Also the battery size differs, 1450mAh for the Lumia 800 and 1300mAh for the Lumia 710.

According to Nokia the price for the Lumia 800 is €420 and €270 for the Lumia 710. Both are shipping now for November release in UK, France, Germany, Netherlands, Italy and Spain. By the end of the year they should ship in Hong Kong, India, Russia, Singapore and Taiwan.

Source: Nokia

According to the research firm Strategy Analytics, Microsoft will double its share of the Western European smartphone market during 2012 to 12.3 percent, thanks largely to the new partnership with Nokia. This, however, pales in comparison to the market share Nokia's Symbian platform previously enjoyed, which was 41 percent in Western Europe as recently as last year.